Time: The Final Currency

physical activity nuzuna ems bodysuit

Don’t Waste It All On Physical Activity!

A wise man once said, “time is the final currency” (Crosby, 1998). It’s universal in its value and the only currency you won’t get back after it’s lost. Time is all we have. It is human nature, therefore, to seek pleasure and avoid pain.

Many people think of exercise as painful. Perhaps not just physically, but as an experience. Humans today tend to avoid fitness — to the tune of more than 5 million deaths worldwide related to a lack of physical activity. A greater occurrence than even smoking.

In fact, only 20% of Americans are currently meeting the recommended guidelines for exercise set forth by the CDC (Jaslow, 2013). The collective voice has spoken, and it says, “We don’t want to waste our precious time at the gym!”

So, what if we don’t have to?

Physical Activity Recommendations

The CDC recommendations for physical activity are at least 150 minutes of moderate activity or 75 minutes of intense activity per week (CDC, 2020). These numbers may not seem harsh if you are an active person, but for 80% of Americans, these recommendations are still out of reach.

This is the twenty-first century, however. If technology has not yet discovered how to help Americans drop their pant size at a more efficient rate, something must be done.

Well, something was.

In 2018, Charlie Laverty, serial entrepreneur, and CEO of Nuzuna, was reintroduced to a technology he was familiar with from his tenure working in the healthcare industry. Many of us have used Electro Muscle Stimulation (EMS) or are familiar with the tools popularized to assist in muscle recovery and acute muscle activation used by physical therapists. But this German-made product took EMS to the next level.

By engineering a neoprene bodysuit with 20 electrode pads built into all the major muscle areas, a smart (control) box, and an iPad to control the actions and intensity, Nuzuna was born from a vision to give people back their final currency.

In just 20 minutes, a Nuzuna gym-goer can see the same results as someone working out for nearly 3 hours.

No, This Is Not A Gimmick.

Step foot into any Nuzuna Wellness Centers and you will experience the one-of-a-kind exercise of the future. In just 2 sessions per week, users can skyrocket their physical activity well past the CDC guidelines and into a state of health that’s only been available to superheroes.

How Is This Possible?

Nuzuna’s unique version of EMS makes this possible by soaring well beyond the competition. The Nuzuna’s SUPER-SUIT is completely wireless and it is able to engage up to 90% of the muscle fibers simultaneously leaving the brain out.

Not only are you amplifying your workout and saving your most precious currency, but you are also giving every system in your body an opportunity to elevate into a whole new zone of wellness.

This is why Laverty chose the name “Nuzuna,” translating loosely to “New Zone;” claiming that “every person should be striving to become their greatest version of self… Nuzuna can help.”

Laverty feels so strongly about the level of support Nuzuna can provide users that he is offering one week of SUPER-SUIT trial at all locations!


Crosby, David. “CPR – Time Is the Final Currency.” Genius, 1998.

Jaslow, Ryan. “CDC: 80 Percent of American Adults Don’t Get Recommended Exercise.” CBS
News, CBS Interactive, 3 May 2013.

CDC. “Walking.” Centers for Disease Control and Prevention, Centers for Disease Control and
Prevention, 20 Apr. 2020,

TaMarah Odell
TaMarah Odell