Diet & exercise just doesn’t burn enough excess calories to make a difference in weight loss unless you do a lot of both and can live with slow results over a long period of time.

One pound is 3500 calories and it takes an average-sized woman SIX HOURS of that exercise to burn 3500 calories. for example, a 160-pound person will burn 183 calories in a 60-minute Hatha (basic) yoga class, according to the Mayo Clinic. Golf burns 330 calories if you walk and carry your clubs. An hour of aerobics is about 480 calories. An hour of swimming laps is about 510 calories. Running at 5 MPH is around 590 calories.

The argument means people must work out a lot and change what they eat to have any measurable difference and they still must change both those habits over the course of months. It is no wonder, so few people succeed.

DIETS DON’T WORK EITHER

To lose one pound of fat a week you need a 500 calorie a day deficit. So, twenty pounds means doing that for about 140 days. Creating a 500 calories per day deficit requires a lot of change in your diet and you must put up with that while the scale moves painfully slowly.

Despite the scientific language, all diets; intermittent fasting, keto, low-carb, Paleo, etc. are just different ways to help people get into a caloric deficit and stay there. Yes, cutting carbs does make it easier for many people. But eating in drastically different ways for months or more is hard and if you can’t commit to a permanent change in eating you can’t expect a permanent change in weight.

FAILURE AND THE FEELING OF HOPELESSNESS MAKES PEOPLE ACCEPT BEING OBESE

This poor calculus of too much work and too much sacrifice over too long a period for too few results discourage many. And the inability to make diet and exercise permanent parts of your life means most successes turn to failure and those people will eventually just give up.

At the core of this hopelessness are a lot of other problems including eating disorders, body issues, self-esteem problems and much more. Nobody likes to fail, and we wear our failures to maintain our weight all the time and for all to see. Think of how many things people never try just because they fear failure.

THE FITNESS INDUSTRY STRUGGLES

As I wrote recently, the fitness industry puts profits ahead of fitness. We have an obesity epidemic that is costing us more lives than war, terrorism, guns and most other diseases combined. Instead of booming, the retail fitness industry is in a bad cycle and almost nobody benefits from it. Too many gyms are underperforming, and the industry is stuck in a boom/bust cycle of trendy workout styles plus large numbers of lumbering financial laggards.

Novelty workouts are a way to attract the young and the hip, especially women, which attracts young and hip men. But like nightclubs, once the novelty cool has worn off, they fall off quickly. Meanwhile, the rest of the fitness industry lumbers forward putting uninspired marketing ahead of fitness. Why is that?

EMS to the rescue

In order to move any muscle, your brain delivers a small electrical impulse to the muscle. All muscles work this way. Electro-muscular stimulation delivers painless, electrical impulses through the skin to stimulate your muscles.

Muscle stimulation this way increases caloric burn and muscle stimulation leading to more muscle building. We have seen 20 minutes of exercise lead to similar benefits to a two to three-hour workout.

The suits are wireless and comfortable, and you can wear them doing any of your favorite exercises from beach yoga to cardio to spinning to weight training.

This solves the main problem, making exercise deliver more benefits without increasing the time or effort expected of the person. Faster results will make people stick to it more. It makes that diet pay off faster. When it takes a lot less time to see results and much less time to maintain those results many more people will feel that diet and exercise are worth the cost vs. benefit calculation.

Article originally posted on charleslaverty.co.

Charles Laverty
Charles Laverty

Charles Laverty is chief executive officer and founder of Nuzuna. Mr. Laverty has committed four decades to health and fitness starting with his studies in physical education at Parsons College in Fairfield Iowa. An advocate for wellness and physical education, Mr. Laverty is a well-regarded writer and speaker on issues affecting the US healthcare system including adult and childhood obesity, coronary disease and healthcare reform.